JLB FLORIDA

THE COMPANY

For JLB Florida – A web Design and Digital Marketing Agency the work began in September 2019. The company offers Digital Solutions such as:

  1. SEO (On-Page, Off-Page, and Local)
  2. PPC (Facebook and Google Ads)
  3. Web Design
  4. Web Development
  5. Web Hosting
  6. Social Media

THE STRATEGY

  • I was tasked to improve the rankings for the following keywords: “Web Design Agency Fort Lauderdale“, “Boca Raton Web Design“, “Fort Lauderdale Web Hosting“, “Google Adwords Company Florida“, and “Fort Lauderdale Digital Marketing Services”.
  • I had to increase the Search Visibility for the purposes of the acquisition of their Digital Marketing Services.
  • Next to that, I was tasked to optimize the landing pages for UX Signals in order for buyer personas retention and decrease the Bounce Rate.

THE SOLUTION

  • Fix duplicate content and technical issues
  • To refresh the landing pages with prone content I decided to create new content and also to do content curation
  • And last but not least I‘ve implemented a strategy for On-Page and Off-Page SEO in order to increase the Search Visibility of JLB Florida and reduce the Bounce Rate.

🚀 THE RESULTS 

With the help of Google Analytics, I was able to display a positive change for the Bounce Rate Metric. Improvements from September 2019 to March 2020, to put it simply the Bounce rate has decreased from 31.25% to 14.63%.

br before jlb

Bounce Rate BEFORE (September, 2019)

Screen Shot 2020-03-09 at 11

Bounce rate AFTER (March 2020)

🚀 FUELED UP RANKINGS IN SEARCH ENGINES

Some of the pages with the keywords mentioned above in the section “THE STRATEGY”, contained low quality, low search queries, and low position in Google searches.  As you can see in the screenshots, by optimizing these pages I’ve managed to improve the rankings placing them on Google’s 1st page.

1st Keyword: BOCA RATON WEB DESIGN

This keyword has reached a surprising increase from the 11 position, has taken the 3rd position on Google’s 1st Page. *See the screenshots below to have a clear idea.

Without SEO (December 17, 2019) 19th position

boca raton web design without seo

With SEO (March 15, 2020) 3rd position

boca raton web design after

2nd Keyword: FORT LAUDERDALE DIGITAL MARKETING SERVICES

This keyword has reached a surprising increase from the 19th position, has taken the 5th position on Google’s 1st Page. *See the screenshots below to have a clear idea.

Without SEO (November 8, 2019) 19th position

jlb florida fort lauderdale digital marketing services before

With SEO (March 15, 2020) 3rd position

fort lauderdale digital marketing services with seo